AFRISO: Partner or the crafts and wholesale sectors
Interview with the great-grandchildren of the company founder on the occasion of the 150th company anniversary
The proverbial handshake still counts at AFRISO-EURO-INDEX GmbH: For more than a century and a half, the company has retained its character as a medium-sized family business. At the same time, the company is highly successful in technologically demanding, innovative business areas worldwide – including smart home. Consistent values, trust, responsibility and social competence serve as the foundation for success. What is the recipe for success, to what extent do the roots shape the company even today? On the occasion of the 150th anniversary, the managing directors Elmar and Jürgen Fritz, great-grandchildren of the company founder, answer our questions.
Adalbert Fritz founded the company in 1869 at the age of just 23 years - a start-up culture in an era in which this term was still completely unknown. To what extent does this courage and entrepreneurial spirit characterize AFRISO to this day?
What are the most important values that have shaped AFRISO for over 150 years?
Over the decades AFRISO has reinvented itself over and over again and opened up further areas of activity. Will the company stay with this approach in the future?
AFRISO has already dealt with sustainability and environmental protection when the topic was not yet "en vogue". What do you associate with the claim "Technology for Environmental Protection"?
What do you do internally to make your company even more sustainable – energy optimization in production, for example, or the use of renewable energies?
HVAC experts and chimney sweeps are important partners and users of your products. Will this remain the same in the future? What do you do to maintain the close connection to the crafts sector? From your point of view, what will be the future of the proven three-level distribution?
For quite some time you have also been active in the smart home market. What are your expectations with regard to this product area?
Another advantage of our solution, especially in terms of security, is the fact that it is not a cloud-based system. With an outstanding expertise in the development of apps resulting from our acquisition of the start-up company Codeatelier in 2015, we consider ourselves to be optimally positioned, both in terms of technology and usability and progressiveness.
What can you as a manufacturer, what can dealers and specialised companies do differently or better in order to foster the awareness of the end user with regard to smart home?
How important is the megatrend of digitization to you, not just with regard to your products, but also to your processes, production or logistics?
How important is the German market to AFRISO today – and what significance do you attach to it in the future? Which foreign markets do you consider to be particularly important and attractive?
In the field of pressure, temperature and level measurement technology, we basically have a global market in which we cover many different industries. As a company, this makes us as a company of individual effects or cyclical fluctuations in specific regional markets.
AFRISO currently employs 1,100 people. Do you want to stay at this level or continue to hire more staff? Many companies complain about tremendous difficulties filling vacancies and apprenticeships. What are you doing in this regard?
Will AFRISO continue to be a family-run business for generations to come?
How easy will it be to maintain the special character of a family business in the years and decades to come?
Thank you for the interview.